{"id":748,"date":"2026-01-05T13:13:47","date_gmt":"2026-01-05T12:13:47","guid":{"rendered":"https:\/\/shift-f3.com\/?p=748"},"modified":"2026-01-05T13:24:04","modified_gmt":"2026-01-05T12:24:04","slug":"corporate-design-relaunch-fuer-fotograf-johannes-ruppel","status":"publish","type":"post","link":"https:\/\/shift-f3.com\/index.php\/2026\/01\/05\/corporate-design-relaunch-fuer-fotograf-johannes-ruppel\/","title":{"rendered":"Corporate Design Relaunch f\u00fcr Fotograf Johannes Ruppel"},"content":{"rendered":"\n<p>F\u00fcr den Fotografen Johannes Ruppel \u2013 gleichzeitig Kumpel und Co-Working Buddy \u2013 stand ein Marken-Relaunch an. Die Vorgabe war herrlich unkompliziert und ziemlich eindeutig: \u201eEs soll knallen.\u201c<br>Einziger weiterer Fixpunkt: Die Kernbildmarke von JR muss erhalten bleiben.<\/p>\n\n\n\n<p>Das Ergebnis ist ein dreistufiges Designsystem, das drei Markenwelten in einem gemeinsamen Look &amp; Feel vereint \u2013 mit klaren, eigenen Erkennungsmerkmalen je Bereich:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1024\" data-id=\"749\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-928x1024.png\" alt=\"\" class=\"wp-image-749\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-928x1024.png 928w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-272x300.png 272w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-768x847.png 768w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-1392x1536.png 1392w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-1856x2048.png 1856w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-03-1080x1192.png 1080w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><figcaption class=\"wp-element-caption\">Johannes Ruppel Cowork<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1024\" data-id=\"750\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-01-928x1024.png\" alt=\"\" class=\"wp-image-750\"\/><figcaption class=\"wp-element-caption\">Johannes Ruppel Fotograf<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"1024\" data-id=\"751\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-02-928x1024.png\" alt=\"\" class=\"wp-image-751\"\/><figcaption class=\"wp-element-caption\">Johannes Ruppel Events<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Johannes Ruppel Cowork<br>Eine eingef\u00e4rbte Kombination aus C + W, erg\u00e4nzt durch einen Grundriss im Hintergrund \u2013 als direkter visueller Verweis auf den Space.<\/p>\n\n\n\n<p>Johannes Ruppel Fotograf<br>Die bestehende Bildmarke bleibt erhalten, wird neu eingef\u00e4rbt und als J + R interpretiert. Im Hintergrund: ein Kreis als symbolische Blende \u2013 reduziert, ikonisch, fotografisch.<\/p>\n\n\n\n<p>Johannes Ruppel Events<br>Ein Quadrat als pr\u00e4gnante Form, verbunden mit der Anspielung auf einen Kalender \u2013 klar, strukturiert, eventtauglich.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"408\" data-id=\"753\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-04-1024x408.png\" alt=\"\" class=\"wp-image-753\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-04-980x390.png 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-04-480x191.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" data-id=\"754\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-06-1024x442.png\" alt=\"\" class=\"wp-image-754\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-06-980x423.png 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-06-480x207.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" data-id=\"752\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-05-1024x442.png\" alt=\"\" class=\"wp-image-752\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-05-980x423.png 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/johannesruppel-entwuerfe-logo-neu-05-480x207.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p>So entstand ein umfangreiches Markenkonzept inklusive Corporate Design, das sich in verschiedensten Anwendungen konsequent weiterdenken l\u00e4sst \u2013 nat\u00fcrlich in knalligen Umsetzungen, die sofort h\u00e4ngen bleiben.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/JR-Visitenkarten-mockup-1-1024x683.png\" alt=\"\" class=\"wp-image-757\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/JR-Visitenkarten-mockup-1-1024x683.png 1024w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/JR-Visitenkarten-mockup-1-980x653.png 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/JR-Visitenkarten-mockup-1-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"759\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/shirt-hinten-683x1024.png\" alt=\"\" class=\"wp-image-759\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"758\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/shirt-vorne-683x1024.png\" alt=\"\" class=\"wp-image-758\"\/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"755\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/briefpapier-mockup-1024x755.jpeg\" alt=\"\" class=\"wp-image-760\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/briefpapier-mockup-980x722.jpeg 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/briefpapier-mockup-480x354.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/aufkleber-mockup-1024x768.png\" alt=\"\" class=\"wp-image-761\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/aufkleber-mockup-1024x768.png 1024w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/aufkleber-mockup-980x735.png 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/aufkleber-mockup-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Website Relaunch &#8211; Webdesign<\/h2>\n\n\n\n<p>Als zweiten Projektteil durften wir auch das <strong>Webdesign f\u00fcr Johannes\u2019 neue Website<\/strong> gestalten. Das frische Corporate Design zieht sich dort wie ein roter Faden durch alle Seiten \u2013 laut, sauber und mit genau dem richtigen Ma\u00df an Selbstbewusstsein.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/iMac-Website-Mockup-1024x683.png\" alt=\"\" class=\"wp-image-756\" srcset=\"https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/iMac-Website-Mockup-980x653.png 980w, https:\/\/shift-f3.com\/wp-content\/uploads\/2026\/01\/iMac-Website-Mockup-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>Hier geht&#8217;s zur Seite: https:\/\/johannesruppel.de\/ <\/p>\n\n\n\n<p><strong>Und was denkt Ihr, knallt es? <\/strong><\/p>\n\n\n\n<p>Danke Johannes f\u00fcr Dein Vertrauen und die freie Hand, es hat sehr viel Spa\u00df gemacht! &lt;3<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr den Fotografen Johannes Ruppel \u2013 gleichzeitig Kumpel und Co-Working Buddy \u2013 stand ein Marken-Relaunch an. Die Vorgabe war herrlich unkompliziert und ziemlich eindeutig: \u201eEs soll knallen.\u201cEinziger weiterer Fixpunkt: Die Kernbildmarke von JR muss erhalten bleiben. Das Ergebnis ist ein dreistufiges Designsystem, das drei Markenwelten in einem gemeinsamen Look &amp; Feel vereint \u2013 mit klaren, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Design Relaunch f\u00fcr Fotograf Johannes Ruppel - shift-f3 \/\/ fullservice werbeagentur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shift-f3.com\/index.php\/2026\/01\/05\/corporate-design-relaunch-fuer-fotograf-johannes-ruppel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Design Relaunch f\u00fcr Fotograf Johannes Ruppel - shift-f3 \/\/ fullservice werbeagentur\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr den Fotografen Johannes Ruppel \u2013 gleichzeitig Kumpel und Co-Working Buddy \u2013 stand ein Marken-Relaunch an. 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